CRM Underutilization

Ron Henson

Your CRM is capable of doing 15 times more than you're using it for. Maximize your ROI on that tool and dig in.  What are some innovative ways you are using your CRM that you could share with the community?

Chris K Leslie

I like to build lists and do the ol' export / import to facebook and run ads based on those custom audiences. 

 

I also like to automate as much as possible.. The idea being that a customer is always a customer until they are not and even then they are still a customer. Which means you need to be in contact with them with messaging that relates to the current status they are in. 

New customers and owners should have different messaging. 1 year vs 3 year owners should have varied messaging. 

I could go on all day... 

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