Cutting Ad Spend?

Derrick Woolfson

Did anyone else cut their Ad Spend for January? If so, did you notice a cliff event in conversion? 

Victoria Dillabough

We didn't do this in January, but being a new dealer, we did mid way last year and we noticed a dip in leads for sure. 

John H

We haven't cut back on adspend. However, January seems pretty weak.

Especially for a busy market like Chicago.

I'm sure everything will pick up as we move into springtime.. Adspend included. 

Bart Wilson

Overall, how do you see your ad spend looking for the first quarter?  Are you going to cut back, put the hammer down, or stay the same?

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