Drive Velocity? any experience or comments wanted

Kevin Janz
my gm and gsm had brought it up but i see very little online about this crm.
Megan Barto
Nope - never ever ever heard of them. I don't even seem them in the DrivingSales Vendor Ratings tab.....
Lauren Moses
Drive who? Can't say I've heard of them.
Bill Simmons
It seems to be a CRM company? A couple of complaints and a blog website that is not very good is all I found on Google.
Elizabeth DiPasquale
there are many different CRM companies out there and you have to be careful because they will sell you on all the bells and whistles that you may not need. While working with Jaguar Land Rover, I worked with many different CRM companies. What you want to think about when choosing a CRM is who is going to be using it. You have many different skills sets that need to access this information. For example: management needs it for reporting, who are more analytical focused. Sales needs it to update customer information and lets face it these guys are not computer guys, so you need to have a system that is easy for them to use or they will not use. I found that while Dealer Socket is the Cadillac of all CRM's it takes too many clicks to get to where you want to be. Many of the tried and true like ADP and Reynolds are coming out with "new" platforms, but over all they are just doctored up versions. The best one I have seen so far is CRM. It is newer on the block, and even if you are not a fan of their websites or marketing, their CRM is really well designed. It is so simple to use that you can start using it today with out any training. The cost is not too high either. I would check them out.
Megan Barto
Elizabeth - great comments & great points. I would be happy to put up DealerSocket v. VinSolutions as the Cadillac of CRM's any day of the week. I also think that how well a CRM helps you sell cars depends on how well it's utilized - which has nothing to do with the actual software, and everything to do with the people using it. :-)

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