EBay Motors?

Linda Loepker
I remember seeing a slide somewhere at DSES that showed EBay Motors ranked above Autotrader and Cars.com. Does anyone have any numbers to back that up? And, what EBay outranks them in exactly?
Bruno Lucarelli
eBay Motors outranks those sites in actual traffic, or unique users per month. eBay Motors is a separate website, aside from eBay. Keep in mind, however, that the other sites have more cars than eBay, and many people on eBay are only looking for parts, NOT the whole car! Hope this helps! Bruno
Linda Loepker
Yes, thanks Bruno!
Alexander Lau
Yes, I concur and have seen those same statistics. AutoTrader sucks! THE WORST, avoid it like, well Ebola. I was going to say the plague.
Lauren Moses
The problem with Autotrader is that the more you pay the higher up your listings go. So dealership groups that have massive inventories and sell 30-40 a day between 20 different lots can afford the higher price tag to get their vehicles listed higher. It also makes it more difficult for the smaller dealerships to get any decent listings since they don't have as high a budget.
Alexander Lau
Yes and the ROI is crap. I see it monthly, with the 50 dealer rooftops I work with.

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