Email Open Rates

Ron Henson

Do any of your CRM's have the capability to track when an email is opened? Or, are you using any software applications to accomplish this?

Chris K Leslie

We use DealerSocket. We are able to track email's and their open rates. 

Both, Individual templates or templates that are parts of campaigns as well as mass list builder emails. 

For other non transaction emails stuffs I use mailchimp and they track everything. 

Ron Henson

That's what I'm talking about @Chris!

Ricky Patrick

Yes, Reynolds Contact Management does this for us.

Jeremy Arnold

@Ron Our CRM software has this ability as well. Does anyone have industry averages for non-marketing email open rates? Just looking for transactional emails averages.

Jeremy Rivera

We use Hubspot, which allows you to personalize all email, track who and when it's opened. They even offer a free CRM integration as well. Let me know if you want more information.

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