Leads over a long weekend

Victoria Dillabough

What do you guys do with "long weekend" leads? This morning I came in to 70 new after the Canadian holiday, and it took me all morning to get responses/videos out and that was WITH replying to them yesterday and say info was coming. Brain exploding. 

Martins Ville

Do you send a personalized video?

1. Acknowledge inquiry, and warm greeting.

2. Address availability of vehicle of interest and it's compelling features and benefits?

3. Make a call to action and reference to immediacy of action to test drive the vehicle.

4. Make appointment advisory statement.

5. Offer direct contact info, call, or video reply 

Martins Ville

If not, you're leaving sales on the table. Few do what the customer least expects. An engaging response.

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