May 2016 internt lead conversion percentages

Jeff White

Just curious to what everyone's internet lead conversion percentages were last month? We ended up with a total conversion percentage of 14.70% on all leads with our highest lead conversion of 21.62% off of dealer website leads. We scheduled 36% appointments off our leads and had a 58% show. Keep in mind that we do have a hybrid internet department. Internet rep takes first crack and then a salesman takes it for the next 9 days. Just curious as to how that compares to everyone else out there because I am getting some flack about our conversions. Just looking for some feedback so we can make adjustments.


Anne Shaneen

From my experiences, that's a really good rate! Great job, Jeff. How do you handle the handoff between internet and sales? Do you guys have a process in place or is it just sort of common knowledge principles?

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