tires and the service bdc

Mark Rask

Have any of you had any success trying to push tires to clients with your bdc dept?

Chris K Leslie

None at all. Tires are really tough for us. 

 

Jordan Scott

Tire are tough. We partnered with a bank to allow financing tires. Found marginal success, but use the program for service repairs.

Otherwise, during tire swap season we measure and quote new tires. Hard to drive traffic however.

Kevin Kulma

Look into DealerTire.com - their approach is fantastic and the nice part is as a company only work with franchise dealers, not independents.   

From a website POV, try content and/or subdomain specifically focused on tire sales.   See example here (http://tires.austininfiniti.com/)

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