Website Content Writing

Tyler Larson
I'm looking if it makes any difference for conversion. Examples; Current Usage: Sell Us Your Car Should it be: "Sell My Car" Current Usage: Value Your Trade Should it be: "Value My Trade" Current Usage: We sell the best vehicles around! Should it be: "(Dealership) sells the best vehicle around! Current Usage: We sold Tim the Tahoe 6 years ago. Should it be: (Dealership sold Tim the Tahoe 6 years ago. Whats your opinion?
Chris K Leslie
I've always leaned more towards the side of the "What Ya Wanna Do" side. So i always prefer to see verbiage like "Sell My Car" or "Value My Trade" vs the other. I would also suggest keeping the suggestive text out and adding in truths. So Instead of saying "We sell the best cars around" Use "We sell Chevrolet's because we believe they are the best vehicles ever made."
Jason Stum
For CTA's you can always do some A/B testing to see which verbiage leads to higher engagement. Work with your web-provider and Optimizely to set up some tests!
mark rask
We take chris's approach.....I do like the idea of asking your customers what they think

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