Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Your dealership website plays a key role in the sales process. Today, most buyers do online research before they commit to a particular make, model, or dealership. What you need, then, is a website that can be easily found by local search users. What’s more, you need a website that will address buyer queries and coax them to take the next step in their journey—calling you to speak with a sales rep and set up an appointment.
So does your website measure up? Does it do what it’s supposed to do? Here’s a checklist you can use to figure it out—10 hallmarks of a truly effective dealership website.
Your dealership website plays a key role in the sales process. Today, most buyers do online research before they commit to a particular make, model, or dealership. What you need, then, is a website that can be easily found by local search users. What’s more, you need a website that will address buyer queries and coax them to take the next step in their journey—calling you to speak with a sales rep and set up an appointment.
So does your website measure up? Does it do what it’s supposed to do? Here’s a checklist you can use to figure it out—10 hallmarks of a truly effective dealership website.
Read full excerpt here on the Driving Sales Blog!