3rd Party New Car Leads

Michael Budd
We have been testing lead sources and 3rd Party New Car Leads are one area we have been trying. We are not having much success with closing them. Does anyone have some input from their experience? We have purchased leads from the GM 3rd Party Program and Cars.com. Neither with a very good close rate. Any insight would be appreciated. I am trying to determine if it is our sales process or the leads? thanks in advance

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