Any thoughts on Video Pre-Roll

Russ Chandler
Would you mind mentioned the name of the company your with? I recently was introduce to a very good video company that I would highly recommend. I'm a big believer that when done correctly video can help in anything from SEO to generating leads. With that said I regularly notice dealerships just not executing on the video itself turning the investment into a waste of time. What are your KPI's or goals with the video your using now?
Larry Schlagheck
Fremont Motor Company 555 E Main St, Lander, WY 82520 (877) 450-9490
Bryan Bunch
That is the address of one of our stores, I am at the management building down the street from there. We are using Unity Works for our video pre roll
Russ Chandler
Sorry Larry, I meant what company was he with for the video. Bryan, I've got a call scheduled with the gentlemen I discussed with you yesterday. I'll shoot you an email to let you know how it pans out after the call.
Bryan Bunch
Thanks Russ, I will be looking for your email.
I've seen a lot of great success running pre-roll video on YouTube - something which isn't too difficult to do myself. YouTube is a great place to leverage your current video assets (TV spots) and allows some very refined targeting so that you're only hitting the area's you want. Here is an article I wrote earlier this year about how to successfully do this: http://www.cobalt.com/blog/vehicle-detail-pages/how-to-successfully-leverage-video-to-drive-vdp-views/ James

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