Anybody have experience with Text Marketing

David Zotti

I think that using text messaging to communicate with customers such as scheduling an appointment or answer questions a customer asks about a vehicle is a great tool.

But I've been a little skeptical about sending text message marketing campaigns to drive business. I understand the legalities involved with double-opt in etc. But the effectiveness is what I wonder about. This is one of those methods advertising I would find repulsive in the car business. 

Can anyone provide feedback on thoughts with this?

Mark Rask

i tend to agree with you david 

Ben Misra

Just make sure you are compliant with the TCPA laws. That can really sting if you don't do it properly.

Charles Kubiak

Text marketing is far more effective than email, but you have to properly acquire the opt ins for marketing first. It takes time to build your lists but the payoff is large. We typically see double and triple what email can drive.

Mark Rask

I would much rather text someone than e mail them

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