appraisal tools

mark rask
I am looking for input on appraisal tools for websites. What works for you guys?
Robert Karbaum
Mark, Are you talking like a Black Book tool, or a customer one within your site?
mark rask
A tool that a customer can use while on our website.
Robert Karbaum
In Canada we have a Canadian Black Book tool. It does the job, but could be improved. I'm not sure what is available in the US.
Jim Bell
There are pros and cons to all of the online trade in tools out there. I personally like Blackbook just because you can set up the perimeters you want on what is quoted and gives a nice range.
Robert Karbaum
It requires a process, as 99.9% of the customers appraising their trade-in online are furious with the results. So let the tool be the "bad guy", and you can be the rational "good guy" who can then go for the appointment.

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