Automotive Email Templates

Shawn Ryder
We are going to be expanding our email templates for clients - with ones ready to go, visually and with content as well. What sort of template emails would dealers like to have ready to go?
Grant Gooley
Simple - Graphic at the top, copy under graphic, call to action under copy. Responsive (Obviously)
Shawn Ryder
Thanks Grant - somewhat straight forward by what you are describing.
Chris K Leslie
I've been impressed with Warby Parkers templates lately.
Shawn Ryder
Nice frames Chris! So again it looks clean and obviously great on mobile.
Robert Karbaum
It depends on your clientele. If you are dealing with the masses / lowest common denominators, cram it with as many fonts, colors, and images as possible. Then make one for every sale concept possible. 0% Sale, Private Sale, Upgrade Sale, Blowout Sale, Liquidation Sale, Halloween Sale, Xmas Sale, Christmas Sale (because that's different), etc, etc. In all seriousness, this is the type of content I get from my secret shops. So, why fight what they seem to want. That, and newsletters. Everyone loves reading newsletters from dealerships right? RIGHT?

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