AutoTrader or Cars?

Ron Henson
Which leads convert better for you? Which do you feel offers the best ROI?
Sami Aqqad
cars
James Altemus
Autotrader, by a little more than two percentage points.
Lezlie Brannan
It varies month to month!
Shaun Weissman
Cars.com consistently shows a better ROI.. More qualified buyers ... Better reporting and overall a better commitment from the team. Not a fan of Autotrader.com at all
James Altemus
Shaun, it is funny because my experience has been the exact opposite. SRP and VDP is higher with cars.com, but closing ratio is 2 points higher with Autotrader and I have a rep who visits monthly to go over reporting and look at opportunities (she was here yesterday.) Contrast that with cars.com, who we don't hear much if anything from unless we initiate contact. Plus cars.com was the source of our first interactions with CarGurus.

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