came across this gem about paid search

Mark Rask
Chris K Leslie

I think it shows that people are always willing to drive places to compete over price. 

Mark Rask

Chris you are right!

Craig Ness

You think our business is crazy with people driving for price. Try the snowmobile, atv, boat business. I've heard of people driving 2 hours to save $75 on a snowmobile.

Mark Ribick

Are the leads form fills or calls, or both? I think we need to know % of spend vs. % of leads by geo. If 9.58% of the leads were from between 15-20 miles, how much of the budget was spent (i.e. click volume) between 15-20 miles to attain the 9.58%? Leads and budget spent go together. A CPL by geo. analysis would be more useful.

Amy Hughes

If you're constricting into areas where you need to win, I encourage you to jump on the beta for this iPhone app. http://beta.dpspulse.com/pulse_v2 

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