CDK Cobalt Digital Advertising Package

Ryan Easter
Has anyone had success with CDK connecting Google Analytics and Google AdWords to verify their spend?
Chris K Leslie
I've asked for how they are breaking down the spend and haven't been able to get that either. So my theory is that they are only spending a tiny portion of the budget to actually advertise on a dealership level. The rest of the money is being spend on local and regional generic buys.
Ryan Easter
Thanks Chris. They tell me that Google Analytics and GoogleAdWords will show in my tool the spend. Very skeptical as to the truth of this. Appreciate the response. Ryan
Shaun Weissman
I have been able to verify our results month over month with GA.
James Altemus
No, which is yet another reason why I'm counting down the days until Monday the 16th, when we will be out from under Cobalt/CDK.
Megan Barto
Yes - CDK can link to your GA account - you just have to hound them about it. Seriously - nag them, bother them & they'll do it. I had it done at my previous store.

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