Custom Audiences

Blake Powell
Has anyone played around with custom audiences on Facebook? I just loaded the pixel on our site a week ago. Its a small audience so far (around 700) but increasing daily. I did one small campaign and had pretty good results but I wanted to hear from others as well.
Chris K Leslie
The Custom Audiences are cool. You should consider creating a Look A Like audience based on your website pixel. Its kind of a neat way to target people who are like the people that went to your site but haven't. Also, consider trying out different types of ads to see what work and remember that the Audience you are seeing from the pixel is refreshing every 30 days. So it's almost like new eyeballs every month.
Grant Gooley
Custom Audiences is much more effective in US than in Canada. Facebook has a better understanding of users in the States. If I had the tool now i'd be all over it! Marketing is all about segmenting an audience and serving them content that is relevant to their buying cycle. Facebook, in my eyes will be a very powerful advertising tool, if utilized correctly.
Megan Barto
I haven't explored the custom audiences much (yeah I know...shame shame) - sounds like I need to!

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