Custom Comments on Website Inventory

Arnold Tijerina
For the most part, any vehicle you have in stock also exists at another dealership. Custom comments on vehicles can really make you stand out and give you an edge on your competition. I've watched this dealership for awhile and they do an awesome job with custom comments. They are entertaining and humanize the dealership. I just wanted to share with y'all an example of a dealership that, in my opinion, delivers great (and consistent) custom vehicle comments in their internet marketing. Whoever, "The Buzz" is at Big Red Sports Imports... Great job!
Jared Hamilton
haha, "This vehicle is so beautiful it belongs in a petting zoo!" Whoever is writing those comments is brilliant. Its different, shows tons of personality and Ive never seen another dealer do anything like it. AWESOME!
Arnold Tijerina
He manages their Facebook profile (which should be a Page) also and he does just as good of a job with that. Hell, with those comments, he can get away with posting some inventory without annoying his friends. I'm always entertained by them and believe me, if I have a dealership "friend" on Facebook who posts too much inventory, they are hidden very quickly. Here he is if anyone wants to "friend" him:

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