Data Hygiene and Owner Verification Solutions

Dustin Schuler

What vendors are other dealers using to clean their CRM/DMS data?  I don't mean cleaning up the DMS for multiple accounts...rather accurate information-name address phone email and VIN of the right car. What happens is someone trades a car in somewhere and our DMS doesn't get updated. If our data was clean our email marketing would be more accurate, our BDC would be more accurate, our retargeting will be more accurate, etc.  

Also, I'm trying to figure out how to conquest people that have our brands and are in our market but haven't bought or serviced from us. An example would be, someone buys a RAM 1500 at a Subaru store yesterday, they will register that vehicle in their name, address, etc.

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