Dealer Incentive Programs

Michael Ferreira
Has anyone thought of using or is using any type of employee incentive program?
Keith Wilkerson
Can you expound on your question, please? Do you mean giving incentives to employees for buying a car, incentives to employees for bringing in business (like a referral fee), or running a promotion to buy a car "just like an employee?"
Lauren Moses
Yes, we are GM and have employee pricing, plus GM offers a mastercard for employees that they can earn money on to put towards a vehicle. As for referral fees I'm not really sure. Id have to check on that.
mark rask
we do not......good ideas though
Michael Ferreira
I was just wondering if anyone had success with their current incentive programs for their employees. I know there might be a chance that some dealerships might not have any in place. I wanted to see what was working well...
Lauren Moses
Michael, Are you talking incentives for them doing something extra above their normal job, or helping them get a vehicle? We have our vehicles listed on cars.com, we push our cars.com reviews pretty hard, or have been trying to. If anyone at the dealership gets a review on one of the review sites with their name in it (and it has to be good), then they $10 on us. It not only pushes them to go above and beyond to stand out to the customers, but makes them have to come out of their holes and interact with the customers.

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