Dealership Social Strategy - 2 New Facebook Features

Tori Zinger

Facebook last week announced it will be rolling out two new digital marketing functionalities: creative split testing, and a test-and-learn feature.

You can get the details here on what these features entail and how they will work, as well as when they are set to launch.

My question is, do you see these as being helpful in your digital marketing campaigns, or is this something you already do using other marketing platforms?

Moe Bakhtiari

Extremely beneficial. 

One of the core strengths of advertising on a platform like Facebook is the ability to nano target the appropriate buyer. These split tests only add the efficiency and ability for the dealer to practice marksmanship and "hit" the right buyer at the right time. 

Kudos to Facebook yet again for providing the proper tools (if understood and applied correctly) to help dealers sell more cars!

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