Do You Consider SEO and/or PPC Part of Your Marketing or Advertising Budget?

Tami Paulus
We always consider both PPC as well as SEO for our business and I think I have enough reasons to do this as getting ranking for all the keywords is not possible at once. So, we think of doing PPC for some of those keywords, which are important, but not ranking as of now.
George Santangelo
We treat SEO and SEM as part of our digital advertising budget. I consider SEO to be more marketing and PPC as advertising.
JD Rucker
Great answers, Tami and George. Who else has a thought on this?

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