Do you utilize Persona Marketing + Buyer Profiles?

Kristen Tepper

Do you have buyer profiles already created? And if so, are you marketing to each profile with the specific messages?
If not you may be missing out on quality engagement and sales.

Using buyer personas in an email campaign improved open rate by 2x and clickthrough rate by 5x. - MLT Creative and According to Mark W. Schaefer, 3-4 personas usually account for over 90% of a company’s sales.

And discovering your customer's buyer profiles/personas is not as difficult as you may think...

Chris K Leslie
Kristen Tepper

Nice! I LOVE hubspot!

Amanda Gordon

Thanks for the info Kristen and the link Chris

Mark Rask

I will have to check tis out

Kristen Tepper

@Mark, @Amanda, and @Chris you guys can also try out this survey & get a $50 gift card:

It tells your team the "type" of buyer each customer who takes it is and the best conversation "hot spots" to help them feel comfortable and confident in your salespeople and dealership and ready to buy!

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