Hubspot even has free persona builder templates you can download for free. https://offers.hubspot.com/persona-templates?__hstc=22650468.3c71b555fb0b8cae200c62afb99b1f46.1536326875550.1536326875550.1536326875550.1&__hssc=22650468.1.1536326875551&__hsfp=3089071756
Nice! I LOVE hubspot!
Thanks for the info Kristen and the link Chris
I will have to check tis out
@Mark, @Amanda, and @Chris you guys can also try out this survey & get a $50 restaurant.com gift card: https://www.incentivefox.com/decisionsciencestart
It tells your team the "type" of buyer each customer who takes it is and the best conversation "hot spots" to help them feel comfortable and confident in your salespeople and dealership and ready to buy!
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Do you have buyer profiles already created? And if so, are you marketing to each profile with the specific messages?
If not you may be missing out on quality engagement and sales.
Using buyer personas in an email campaign improved open rate by 2x and clickthrough rate by 5x. - MLT Creative and According to Mark W. Schaefer, 3-4 personas usually account for over 90% of a company’s sales.
And discovering your customer's buyer profiles/personas is not as difficult as you may think...