Do you utilize Persona Marketing + Buyer Profiles?

Kristen Tepper

Do you have buyer profiles already created? And if so, are you marketing to each profile with the specific messages?
If not you may be missing out on quality engagement and sales.

Using buyer personas in an email campaign improved open rate by 2x and clickthrough rate by 5x. - MLT Creative and According to Mark W. Schaefer, 3-4 personas usually account for over 90% of a company’s sales.

And discovering your customer's buyer profiles/personas is not as difficult as you may think...

Bart Wilson

I feel that identifying your idea customers and how they consume content is one of the first steps to building a winning marketing strategies.  How can you identify and define your dealership buying personas?  

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