Does local online marketing bring traffic?

Michael Bilson
To truly know you would need to be sure that your leads are being sourced correctly. That being said the top 3 lead source providers in any dealers CRM tool are usually these. Unknown Drive By Other Although these are quite possibly the least expensive lead sources (lol) it certainly does not provide any feedback on what is or is not working with your marketing budget. Having the proper process or tool in place to source your leads and ensuring that sales people are collecting email address and best phone contact info from all walk and phone leads is crucial.
Mike Elliott
It seems to make a lot of common sense that online local advertising would deliver your message effectively. And Michael makes a good point about accurate tracking of leads. I see a lot of dealerships on Facebook and a modest percentage using Twitter. Is there any research to indicate whether these efforts result in more leads and more sales? Pat: were you talking about Facebook advertising? PPC? Yekp? or other methods?
Pat McKemy
Thank you so much for the replies. Mike, I would like to know about Facebook advertising, I believe the number of likes and shares not only indicate the number of people liking your page but also about the number of people liking your business, your products or services.
Mike Elliott
Pat, Are you in a 20 group where you can ask other dealers how effective Facebook advertising has been for them? It seems logical to me that locally targeted marketing and advertising would be the best course, and I believe FB can identify hometown. I am a big believer in using Social Media, but at the same time I'm cautious, because I see so many instances of businesses (dealers) who set up sites, do a little of this and that, but don't have any consistency or any method in place to measure the effectiveness of their efforts.
Michael Bilson
Mike Elliott...You hit the nail on the head with......."because I see so many instances of businesses (dealers) who set up sites, do a little of this and that, but don't have any consistency or any method in place to measure the effectiveness of their efforts."
Pat McKemy
Thank you so much for the replies. I have also noticed that adding regular updates on social networking sites is a good way to stay connected to people. And yes, it is essential that one works regularly on the techniques used to find out the impact on the optimization of the site.

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