Duplicated Homepage Content

Michael Bloom
I am currently working on a project and I noticed that three website providers have identical homepage content on their platforms, Dealer eProcess, DealerLab and DealerOn. In the interest of brevity, here is a portion of the homepage content from Noble Auto Group, a Dealer eProcess client: "Our state of the art service department will keep your vehicle in excellent condition and our friendly staff will make your every visit to Noble Auto Group a pleasant one. Our certified service technicians will keep your vehicle running like the day you bought it. Bring your Chevrolet, Chrysler, Dodge, Jeep, Ram, Cadillac, Ford or Lincoln in for your next service appointment and treat yourself and your vehicle the way you both deserve. We hope that you find our website helpful to your car buying needs. Although we don't stay open 24 hours a day, our website does. On our website you can research the new car, truck, SUV or van that you would like to purchase, search inventory of all the used vehicles that we offer at the lowest prices, request a vehicle price quote, find the value for your trade, view pictures and data or learn about our latest specials on new vehicles that we sell. We hope you will give us a chance to show how Noble Auto Group is the best Chevrolet, Chrysler, Dodge, Jeep, Ram, Cadillac, Ford and Lincoln dealer in all of Iowa." Here is the same portion from Feldman Auto Group (sorry Jennifer!), a DealerOn client: "Our state of the art service department will keep your vehicle in excellent condition and our friendly staff will make your every visit to Feldman Automotive Group a pleasant one. Our certified service technicians will keep your Chevrolet, Hyundai, or Kia running like the day you bought it. So bring your in for your next service appointment and treat yourself and your new or pre-owned vehicle the way you both deserve. We hope that you find our website helpful to your automotive needs. Although Feldman Automotive Group serving Detroit doesn’t stay open 24 hours a day, the Feldman Automotive Group website does. On our website you can research the new car, truck, or SUV van that you would like to purchase, search inventory of all the used vehicles that we offer at the lowest prices, request a vehicle price quote, find the value for your trade, view pictures and data about the , learn about our latest specials on new cars and pre-owned cars that we sell. Whether you are from Detroit, Novi, Livonia, Troy , or Ann Arbor we hope you will give us a chance to show how Feldman Automotive Group is the best dealer serving all of Detroit." And finally, here is the same content from Columbia Auto Group from Dealer Lab: "Our state of the art service department will keep your vehicle in excellent condition and our friendly staff will make your every visit to the Columbia Auto Group a pleasant one. Our certified service technicians will keep your vehicle running like the day you bought it. Bring your Ford, Lincoln, Hyundai and Nissan in for your next service appointment and treat yourself and your new or pre-owned vehicle the way you both deserve. We hope that you find our website helpful to your Ford, Lincoln, Hyundai and Nissan needs. Although Columbia Auto Group doesn’t stay open 24 hours a day, our website does. On our website you can research the new car, truck, SUV, or van that you would like to purchase, search the inventory of the used vehicles that we offer at the lowest prices, request a vehicle price quote, find the value for your trade, view pictures and data about your dream car and learn about the latest specials on our new and pre-owned cars that we sell. We hope you will give us a chance to show how Columbia Auto Group is the best Ford, Lincoln, Hyundai and Nissan dealer in all of Longview, Washington." If you visit each site, you can see that with the exception of dealer name and keywords, each paragraph reads exactly the same. Why would three competing website providers, utilize the same content? How many other providers out there use the same content? For that matter, Why, and does anyone care?
Clint Jones
I have no idea why competing providers would use the same content, but I think it is absolutely awesome that you figured this out! As a dealer, I would ABSOLUTELY care if my content was the same as another dealer's content! Anybody have any ideas?
Karen Ann
I would guess that these dealers had the same original vendor. maybe? During transfer to a new site the current content would be copied from the old site.
Michael Bloom
That's a good theory. We need to have a current DealerOn client (Jason Stum) verify if their site was previously migrated from eProcess to know if that holds up. I know of one dealer that started his secondary website with Dealer eProcess and they have the same content from above...so maybe eProcess's content is being scraped by DealerOn and DealerLab.
Dave Page
Hey guys, I ran across this post. Let me shed some light. Dealer eProcess owns DealerLab (our Seattle office). Feldman was an old Dealer eProcess client, made sense for DealerOn to maintain the old SEO, so yes it was copied on purpose. Jason Stum works for Lafontaine, not Feldman.All this being said, the SEO text on the home pages of the websites are default text that the dealer has the option to maintain and control on their own. We suggest dealers write custom content on these home pages or use the dynamic widget that keeps the content changing.Hope this helps!!!
Michael Bloom
@Dave Thanks for clarifying! I'm guessing that there must be tens to hundreds of dealers out there that have the same templated homepage content. As a provider, do you have alternative versions of content for dealers to choose from? It seems that every Dealer eProcess dealer that I have come across has the same template.

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