Email Open Rates

Shawn Ryder
I have been working with a dealership to send out a somewhat general email the last couple of weeks - based on a rather small list we ended up with a 27.7% Email open rate and a few opt outs. I am curious on what others have for an open rate; feel that our result is pretty good but would like some feedback from the community on what they see as an industry standard.
Robert Karbaum
Depending on the #DSES2014 Best Idea finalists I may have a surprise for you. :P
Shawn Ryder
So you are saying that I have to wait??? Come on now...
Robert Karbaum
They announce the finalists Aug 1st. I believe.
Shawn Ryder
Okay, sounds good... in the interim does anybody have any thoughts?
Dan Ferguson
I think that's damn good...I assume you mean an owner base piece? Using a smaller sample and sending a very targeted message would increase both open and click small was the list and what was the subject?

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