Email Open Rates

Shawn Ryder
I have been working with a dealership to send out a somewhat general email the last couple of weeks - based on a rather small list we ended up with a 27.7% Email open rate and a few opt outs. I am curious on what others have for an open rate; feel that our result is pretty good but would like some feedback from the community on what they see as an industry standard.
Robert Karbaum
Depending on the #DSES2014 Best Idea finalists I may have a surprise for you. :P
Shawn Ryder
So you are saying that I have to wait??? Come on now...
Robert Karbaum
They announce the finalists Aug 1st. I believe.
Shawn Ryder
Okay, sounds good... in the interim does anybody have any thoughts?
Dan Ferguson
I think that's damn good...I assume you mean an owner base piece? Using a smaller sample and sending a very targeted message would increase both open and click through...how small was the list and what was the subject?

Featured Masters

No members found

Other Marketing Solutions Products

100%  Recommended Recom'd 2 Ratings
Company: Outsell
100%  Recommended Recom'd 1 Ratings
Company: DealerSuccess
100%  Recommended Recom'd 1 Ratings
Company: DealerSuccess
100%  Recommended Recom'd 1 Ratings
Company: MAXDigital

 Rate a Vendor Give feedback in three quick steps

Select a Vendor & Product
Can’t find what you're looking for?
Add a Vendor  or  Add a Product
  •  
  •  
  •