Facebook Algorithm Changed Again

Adam Goldberg

Facebook announced the News Feed Algorithm has changed, yet again. You'll probably see a decreased reach on your posts, unless your post boosting. Just an FYI. 


Chris K Leslie

It's a pay to play world out there. 

Social Media is soon going to be under Ad Operations 

Adam Shiflett

I also hate how they've gone crazy on the notifications for my ads. Now they show up expanded on my personal account which is annoying. 

Chris K Leslie

Adam, I hated that too. It stopped when i moved all of our pages over to the Business.facebook thing

Scott B

Another reason why "engagement" is meaningless now

Timothy Martell

"Engagement," was always meaningless without a tangible goal. People will like still like cat meme's if you post them. But they'll never buy your car because they liked your cat meme...

Engagement is only important as a tool within a strategy designed to achieve a goal - a tangible goal - IE content -> distribution -> attention -> consideration -> traffic -> conversion -> sale.

Everything else is just playing around on social media. Respect the platform. Respect your audience. Respect your business and spend where the attention is and cater to the audience. Give value. Period.

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