Facebook For the Win?

Chris K Leslie

Facebook Links Actual Store Visits to Marketers' Ads and Sales

Store Visits is a new metric in Facebook's Ads Reporting tool that aims to help retailers better understand their foot traffic after running local awareness ads, which are targeted toward people within a certain distance of a store set by the advertiser. With the new metric, Facebook said advertisers can now see how many people come into a store after seeing a Facebook ad; optimize the ads' creative, delivery and targeting based on store visits; and analyze results across stores and regions.

 

Check Out the Full Story on Adage

 

 

mark rask

wow! This is strong...I guess you could remarket to them as well

 

Rich  Starkey

Exactly Mark! 

The first step is to create awareness with broad audience targeting. Attract in-market car buyers.

Then, re-target the low funnel buyers back to the VDP page. 

Our advantage is re-targeting to the VIN level. So the exact vehical they look at appears in their FB news feed. Which will drive them back to the VDP.  Pretty cool! 

Chris K Leslie

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