Facebook Lead Ads

Michael Bloom
Facebook Lead Ads has officially rolled out this week as is now available to all advertisers. What is Facebook Lead Ads? "When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps: one click on the ad to open the form and another to submit the autofilled form. Like all of our ad types, lead ads were built with privacy in mind. People can edit their contact information before submitting the form, and this information isn’t sent to the business until a person clicks “submit.” You can learn more about it here: http://marketingland.com/facebook-simplifies-mobile-lead-collection-rolls-out-lead-ads-145698 Or read about Jon Loomer's test here: http://www.jonloomer.com/2015/10/07/facebook-lead-ads-2/ We have begun to roll it out to our Auto Clients - I will report back our findings as they come in.
Jason Stum
Thanks for the heads up on this Mike, I'll be curious to see what the early adoption and results are!
Chris K Leslie
Thanks @Mike for the sharing.. @Jason, I am building some right now. Curious to see if the Dealersocket's of the world start building into the Facebook API and begin accepting non ADF lead formats.
Michael Bloom
@Jason - We'll keep you updated.
Jason Stum
For those who stumble upon this thread, @Chris put together this awesome how-to guide on getting started with Facebook Lead Ads. Check it out! http://marketpunch.com/facebook-lead-ads-for-car-dealerships/
Chris K Leslie
Woot! Thanks for sharing Jason.

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