Facebook - My Business Videos

Shawn Ryder

Just wondering how many dealers are using the "My Business Videos" on Facebook - managing a dealer page and see the option - not sure if it really does anything, so want to check with the community and find out your thoughts!

mark rask

what would be the advantage of this ?


mark rask

I took a look at this and it looks like it might be a good idea to tell stories about dealership activities

Timothy Martell

This type of product is better suited to the OEM due to the nature of video that is compelling. Largely video on Facebook is a very poor performer for auto-retail. Their data is super inflated and mostly worthless as compared to YouTube and even YouTube video for dealers requires more time and commitment for payoff than worth the investment. There are 100 things to do right first before you focus on video. In a very well digitally marketed store, video can be a great enhancement. But its only an enhancement.

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