Facebook Use At Your Dealership

Cooper Gruszka

How is your dealership utilizing Facebook?

 

Marketplace, Ads, Regular Posting?

 

Have you noticed an increase in traffic during the pandemic? 

Derrick Woolfson

@Cooper, for sure. And some dealers are having success with it, that's what makes digital marketing awesome, different avenues work differently per each dealer. We do some sub-prime ads, but it makes up for a very small percentage of our spend. Those leads can be very profitable for the dealer, BUT you have to have the right inventory, and internal processes in place to make it work. 

Chris K Leslie

Ever since FB took away the ability to drill down, social ads haven't been the same. 

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