Facebook vs. Twitter: Who Wins The Battle For Our Social Attention?

Matt Lowery
Social media is used for branding at my store. Good luck getting people to like and follow your sales ad on facebook. We use it to brand, stay top of mind, and make people think we arent that bad. I mean we are that bad... but they dont think that when we put a funny joke up, or a local charity event. We have several thousand likes, and while I wont say Facebook sells cars, I would say Facebook brands and keeps our name out there for peanuts.
Mike Elliott
Matt, I agree that Facebook can help with branding. Do you think any Social Media generates leads, leads to car sales?
Matt Lowery
I have had people come in and mention things we have posted on facebook, and there has been a handful of leads a month, usually when we post something about bad credit. 95% though is about top of mind, and making people feel good after they buy from us. They love when you post that stuff and tend to share your page after a purchase. I dont know anyone using it as a solid lead source, but you get a few incremental leads and a great way to stay infront of customers.

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