Tessa Wissler
Is anyone using foursquare? I've added us as a location...any ideas about how to maximize this app/site?
Matthew OSuch
Tessa, We were able to use FourSquare all the way down on our Road Trip from New Jersey to the NADA with people following our progress, and had many stories to share, making us a go-to for social media buzz when we finally arrived (32 hours later). PCG Digital Marketing has been doing studies on the effectiveness of FourSquare and its impact on the social media realm. So far, its shown to feed off of the competative nature of individuals interested in social media like Twitter, Facebook, etc. Adding your store as a location is step 1. Then you should continue to create "Tips" in FourSquare which can include Coupons or Weekly Specials. Check in at least 2 times a day and make sure to become the Mayor of the account. Share it with friends, and make sure people are aware they can "Check-In" and maybe even qualify for specials. Also be sure you've cleaned up your YELP account which is one of the sources FourSquare uses as a business index. From the research I could do from your profile, I found that you only listed your Dodge dealership on YELP, and it doesn't have any reviews. Be sure to include all the brands you have, upload some pictures of the dealership and the specials you're running, and get on those reviews! If you're looking to do more with digital marketing, let us know (, but here's and article from mashable on FourSquare: -Matthew O'Such PCG Digital Marketing 732-450-8200
Joe Webb
Hey Matt, I just posted a long Foursquare blog on this site (drivingsales) about a few ways that dealers can use the app to gain a little attention. Please help me brainstorm. Joe Webb

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