Foursquare Works in Social Media

Chelsea K
Meet Foursquare. Foursquare is a social networking application that allows users to "check in" at any location they visit. In a way similar to Twitter, it then notifies people who are following you online where you are with a location map and any reviews that users have left. You're probably wondering, how is this going to help my dealership sell more cars? Well, once Foursquare users "check in" to a location, they are able to leave tips so that other people in the area can read these reviews. The person who checks in to a given location the most times, then becomes the "Mayor" of that location. Essentially, Foursquare brings social media to life by allowing users to interact and share their opinions of businesses. And it's all local, so you're only talking to actual potential customers! How can you jump-start your dealership into Foursquare? First, you'll need to make sure your company's location is listed on the Network. Just sign up and check in to your address. Next, you may choose to add a "Place Widget" to your website. This will allow others to see what people are saying about your location and to share sales and tips with one another. You can also use your Facebook and Twitter accounts that are already established to help to spread the word about the application and get more people interested as well. Foursquare is also essential in obtaining valuable consumer research. You are able to see exactly where a given user has checked in, how long they were there for, and where they visited before and after your location. In order to get people talking about your business on Foursquare, you'll want to offer specials to your most valued customers. For example, each month the "Mayor" (who checks in most often) could receive a service discount, or someone could receive a discount for sharing a certain number of tips. Visit for more ideas on how businesses are offering specials through Foursquare. If you have any questions about Foursquare and how it can benefit your dealership, we'd love to talk with you about it! Just email Chelsea Karbocus POTRATZ
Brynn Andre
Foursquare is an exciting possibility for dealerships definitely. At the very least, locations should be monitoring their Foursquare profiles for reputation management. Even though it's relatively new to the scene, there is likely already positive and negative tips written about many dealerships out there.

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