Gif’s in emails

Chris K Leslie

How many of you guys use Gif’s in your emails or texts with customers? 

Derrick Woolfson

It's interesting you bring this up! We have been getting a lot lately from customers that are inquiring, as well as from certain vendors. I was skeptical to reply with them (as I wondered if it was not professional), but it can in many instances reduce any tension, and build rapport -  but where do you cross the line? 

John Goll

@Derrick I think it's the sales persons job to mirror their customer. So when do you use it and when do you not? Simple, if the customer initiates the GIF sending, then you should reciprocate. By no means should you hold the entire conversation via GIFs but as you mentioned, it eases the tension and humanizes the sales person. 

Bart Wilson

I think you can use the same rules as emojis.  If your customers use them, then you can use them.

Do you think there is another use for them?  for example, if a gif with a little movement of a walkaround would get higher clickthroughs?

John Goll

Gifs are normally low-quality so I would not recommend them as a walk-around. However, I think a good personalization after the sale is making a gif out of their reaction at delivery of the vehicle and sending it in your post-sales follow up thank you. I think it really adds personalization, and shows the customer they weren't just "another sale". Heck, the customer may even end up sharing the personal GIF of them and thus spreading your dealership through word-of-mouth which we know is incredibly valuable.

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