Go Green micro site

Larry Schlagheck
A post on DrivingSales' "Strategies" section was submitted a couple days ago which, I believe, deserves a discussion (currently DS "strategies" only allows for comments not dialogue). Take a read and post a response if you'd like. Also, go to DrivingSales' strategies and rate this idea as well as the others there. Eric Hoopman of DealerFire is the author. Here it is . . . Basically off of your main page we put a GO GREEN logo that promotes your most fuel efficient vehicles. When a customer clicks this image link, they get transferred to your new GO GREEN "micro" site which we create for you. It has a beautiful design with lots of eco friendly imagery and content. We pull cars directly from your inventory and highlight their economy and savings. We do this with a GREEN CALCULATOR where they input their current vehicle and gas mileage and then that gets compared to the vehicles they are searching on. It kicks back a powerful sales pitch where it says if you buy this vehicle y

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