I love it. "Adwords" never sounded good to me and made their platform sound confusing.
This is a good change
I believe even the interface is a lot easier to go through compared to where it came from.
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Google announced new brands for their advertising products.
1. Google Adwords is now Google Ads
"It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses."
2. DoubleClick Advertiser Products and the Google Analytics 360 Suite are now Google Marketing Platform
"The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place."
3. DoubleClick for Publishers and DoubleClick Ad Exchange are now Google Ad Manager
"Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform."
Read more about the brand changes on the Google blog.
Here's a question for our SEM & Paid Search vendors: How are you planning to inform your dealership clients of these changes? Will this change your advertising strategy?