Google Announces: Expanded Text Ads #GoogleAdwords

Marissa Marazzi

Google continues to innovate the digital advertising world when it comes to improving the search experience for users, keeping a mobile-centric focus and ensuring consistency across all types of devices. 

There has been a lot of huge changes this year when it comes to Google's Search Engine Results Page format. Earlier this year we witnessed the Search Engine Results Page change format completely excluding right-side ads. In late March, we watched as Google announced it's release of Model Automotive Ads and Dealer Automotive Ads. Now, we are witnessing Google's newest innovative change towards a mobile-centric world that will impact every single Google advertiser: Expanded Text Ads.

Let me know in the comments your thoughts and if you'd like to share some examples on how your Dealership has used the Expanded Text Ad Format. Has it been proving out a higher CTR or too early to tell? 

PS Read this blog post inside Driving Sales to learn more about: 

  • What Expanded Text Ads Are
  • Why Dealers Should Care
  • Expanded Text Ads vs Standard Text Ads
  • Best Practices
  • How to Make The Most Out of Expanded Text Ads
mark rask

My first thought was that this would drive cost up.....havent noticed any uptic though.....might have affected the quality though

Marissa Marazzi

It's only been a day but playing around with it,  but we have noticed that it is MUCH easier to get a bigger message that'll have a higher CTR. Currently in the process of getting every one of our dealers accounts switched over because of that upcoming October deadline.

"Starting October 26th, 2016, AdWords will no longer support the creation or editing of standard text ads. New text ads generated after that date should use the expanded text ad format. Existing standard text ads will continue to serve past October 26, 2016." - Google

We assume it's better to be safe and go through the manual process of rewriting every singe ad in our accounts, and not have to worry about any negative imapacts of keeping the old standard text ads.

Stay tuned!

Brian Rowland

I'm seeing strong CTR with the new ETA's compared to the standard text ads. 

Nice move Google.

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