Google Case Study

Michael Wise
Great report put together by Google and Polk. A case study of PPC done right by a Chevy dealer in Arizona. I can include the results, let me know if you'd like the whole report and I will email. Results • AdWords is the most cost-efficient tool for branding and advancing customers through the sales funnel • Integrated marketing strategy including AdWords has boosted lead volume 350 percent over 19-month period • Almost 30,000 people visited Courtesy websites by clicking on AdWords-placed ads, generating well over 2,000 online and phone leads, resulting in 174 vehicles sold
Mike Stoner
And what was the adwords campaign budget? I would like the report. Thanks

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