Growing Dealerships One Phone Call at a Time

Jeanne Landau
Have you been looking for a cost-effective way to move units, increase service revenue, and process more credit applications in an effort to boost your bottom line? I'm sure most dealers would say 'yes', right? If so, then look no further than the equipment right on the desks of your sales team – the telephone. Your first challenge of course is to get that phone to ring. Then you must also understand which advertising efforts are making your phone ring and learn exactly what happens on those incoming calls in order to grow your dealership - one phone call at a time. First, to get the phone to ring you need to advertise – that’s easy. But, to get the most out of your advertising campaigns you should include one pivotal tool that will generate higher response rates and brings in more calls: a toll-free vanity 800 phone number. Just look at some of the well-known businesses that currently use vanity 800 numbers… • 1-800-FLOWERS • 1-800-GOT-JUNK • 1-800-PICK-UPS (UPS) • 1-800-GO-FED-EX (FedEx/Kinkos

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