He's Talking About Manufacturers, But There is a Retail Corollary.

Joshua Michael Friedman
Here's a link to this past week's Autoextremist blog, where Peter De Lorenzo throws much-needed cold water on the latest trend in automotive marketing, but since social marketing is an equally topical trend for retailing, I thought you'd enjoy this, too (if you haven't already read it.) http://www.autoextremist.com/current/2011/5/24/the-autoextremist.html
Bryan Armstrong
Great article, and some valid points. As V.J. said at a presentation years ago "Social Media is not the silver bullet, it will not slay the vampire".

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