How are you leveraging predictive analytics?

Bart Wilson

We have more data available today than ever before, and there are tools and services that make leveraging this data a reality.  My question is: how are you using analytics to predict buyer behavior and better target your marketing?  Are you seeing results?

Curt Campeau

Hire experts to do it for you. There are a handful of companies out there that can put in place a plan to help dealers properly leverage the data available through analytics, but like anything else, it needs to change all the time. 445 Digital is the best that I've seen or heard of and they are inexpensive.

Mark Rask

We consolidate it and use it to  see whats working

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