How do you clean up Google Analytics for Cobalt's DAP?

Todd H
Can someone with Google Analytics AND cobalt (General Motors) experience help me solve this problem? I was disappointed to find that I lost my simple way of measuring my website traffic through Google Analytics after I added the Cobalt Digital Ad Package to my site. It used to be that I could easily see which pages were viewed in the "Behavior>Site Content>All Pages" section, but now it separates each page by the referring source. Example of measuring a page's performance: -Old (easy) way = www.yourdomain.com/specials.htm -New (confusing) way = www.yourdomain.com/?cs:e=gdc&cs:gn=c&cs:cid=72856406240&cs:p=www.cnn.com&seg=dap&cs:tv=384&cs:a=gmc_t1974d_terpro&cs:pro=bgdapnc So my question.... Does anyone have a trick on how to configure Google Analytics to display a consolidated view. I just want to see how many visits a particular page received without the cobalt script
Brian Pasch
Todd The destination page can be extracted by capturing what is between the "/" and the question mark. For example, this page: /AboutSpecials?p=Chevy-silverado-feature-2015&cs:e=kbbtrbt&cs:as=300x250&cs:pro=chevntlnwc&cs:cid=chevrolet_KBB_t2413_11192_300x250&cs:a=chv_ntl_nwc_sil_t2413_15&cs:pid=dcm1002755 Is just a visit to the /AboutSpecials page which is not attractive when you look at the page without the parameters: http://www.jakesweeneychevy.com/AboutSpecials But shows perfectly when the parameters are included: http://www.jakesweeneychevy.com/AboutSpecials?p=Chevy-silverado-feature-2015&cs:e=kbbtrbt&cs:as=300x250&cs:pro=chevntlnwc&cs:cid=chevrolet_KBB_t2413_11192_300x250&cs:a=chv_ntl_nwc_sil_t2413_15&cs:pid=dcm1002755 So these parameters create different landing pages based on the passed parameters so even though the "page" is the same, the content can be different. Think of an open container that the passed variable can change what is displayed to consumers. So any analysis without the parameters would be impacted with the fact that the text is not the same on the page. With that said, if you wanted to look at how many "specials" visits that you received, you can simply create a segment that included all pages that started with "/AboutSpecials". I would also encourage you to look into creating segments to look at the activity of your paid search campaigns in light of their behaviors on your website. For example, your clicks from new and used car campaigns, how many SRP and VDP pages are they viewing. You should also differentiate your paid traffic into "true bounces" and engaged "one page visits." You can get the "how to" for better automotive analytics setup and mastery here: http://bit.ly/1LRQiIp
Carl Maeda
Brian's answer is pretty comprehensive. One quick way to see all the traffic to one page is to use the search box on "Behavior>Site Content>All Pages" and type in what's between the "?" and "/" In Brian's example, you can type in "/AboutSpecials" in the search box Using Segments is a much better way if you look at particular pages or if you want to see only certain channels (Organic, Paid, etc) that hit that page. Feel free to reach out to me if you have any questions or need help setting up a Segment.
Brian Pasch
Students who have signed up for our Google Analytics course and who have CDK Global websites will be pleased to know that I am uploading this new module in the course: "How To Decode Paid Traffic From CDK Digital Ad Campaigns (10 minutes)" Thank you Todd Helmick for inspiring me to create this video because you are not the only one who needs to know how to interpret pages that are created on the fly based on passed URL parameters.
Todd H
Brian and Carl - You guys are awesome! Thanks for your time on this topic! I need to invest more time in learning more on the GA platform. Maybe I will see you in DrivingSales vegas conference in October! in the mean time I am excited to see that video!
mark rask
We have had trouble with this in the past....we moved away from cdks digital package and that took care of it

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