How do you track your marketing ROI?

Joti Basi

Hello Dealers and Internet Sales Managers,

How do you track your advertising / marketing ROI?  How do you determine if a particular marketing channel e.g. Google Adwords, or CarGurus, or your website is converting effectively?  

Joti Basi 


Derrick Woolfson

@Joti, one of the ways we do this is having goals set in GA. And we also try our best to have the formfills/CTA's labeled so that when they hit the CRM, it would offer - Dealer Website - Credit Application - we do the same thing for third party; however, given that many customers convert off of multiple sites, we also look at a report in the CRM labeled "multiple lead source" report, which shows how many times - and where - the customer converted from in a specific time period. 

Cassie Ciopryna

Hi Joti,

At CallSource, we provide a solution to help you correctly attribute your marketing, online-to-offline, as well as cross-domain and cross-device to see the full customer journey. With call tracking, dynamic numbers, and more, you can determine which advertising sources are bringing you the most ROI. 

With our solution, you can see every phone call, chat, text, and web visit that’s coming from your advertising – all in one real-time dashboard.

Check out our website and let us know if you'd like to have someone reach out to you to learn more!

Chris K Leslie

It’s been a multi year discussion on how to effectively do this. I think we all look at various things since it’s pretty much impossible to find a fool proof way. 

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