HyperLocal Advertising

Drew Massey
What types of hyperlocal advertising does your marketing dept/ad agency currently use to reach people near your dealership?
Heather Gallay
CityTwist - http://www.citytwist.com/ - is a great way to dial in email advertising very locally.
Megan Barto
Check out JD Rucker's session at the 2014 DrivingSales Executive Summit --- I hope you're planning to Attend!
Drew Massey
Thanks for the responses! Anyone else out there? I guess most don't want to share their successes ;)
Bruno Lucarelli
Facebook! Display ads are cheap and efficient, you can limit to the dealer's PMA (10 miles), trackable, lower cpc than google! We do it for several stores in the NY area, it rocks! Paid posts work very well also. B.
Robert Karbaum
Drew, what are you looking for in "Hyper Local"? Everyone has a different opinion on what that means. For example, Tim Hortons converted a house into a coffee shop as an advertising campaign. The people who lived immediately next door, could walk over and get coffee. That's Hyper Local! http://www.eater.com/2014/9/23/6834511/tim-hortons-transforms-a-house-into-a-pop-up-restaurant

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