Industry CPLs (Cost Per Lead)

John Colascione

Anyone know of a good whitepaper or industry report with the average CPL cost-per-lead? Cost per sale would be great too. Not sure if there is a data out there on the average CPS. Also, for those who bid on inventory inclusion on third party sites, is there an industry average on what that inclusion should cost per vehicle, in a bidding system?

Tori Zinger


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