Mark Rask

For quite some time we have gotten away from  direct mail. We recently did a ew campaigns to our own customers that actually did quite well. Are you guys still doing mail?

Chris K Leslie

I am running some campaigns using mailchimp. I’ll have a blog post next month on my process. 

Mark Rask

thx....i am thinking its time to revisit this 

Derrick Woolfson

We did them mostly for pre-owned vehicles, which did well. Other than that, we did a few mail campaigns for equity mining which was a hit or miss. 

Mark, would you be willing to share some details on what portion of the direct mail you think attributes to it's success?

Mark Rask

I think it is the target audience 

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